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The Love Italy Guide № 002: Ferragosto

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Ferragosto — Italy
The colourful village of Vernazza in Cinque Terre on a summer day, capturing the spirit of Ferragosto in Italy

On 18 BC, the emperor Augustus declared a stretch of late-summer rest days he called the Feriae Augusti, the “festivals of Augustus” — and more than two thousand years later, Italians still take his holiday, now folded into 15 August. That single day has become the pivot of the entire Italian summer: shops shutter, cities empty, and beaches fill from Liguria to Sicily. This is Guide № 002 in The Love Italy Guide series.

In this guide

  • The Emperor Who Invented a Long Weekend
  • What Actually Happens on 15 August
  • The Great August Shutdown
  • Food, the Real Centre of the Day
  • Practical Advice for Visitors
  • Myths Worth Retiring
  • Frequently Asked Questions

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The Love Italy Guide is a numbered series — one tightly focused subject at a time, each with its own downloadable collectible edition.

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